Little wonder then Facebook is the world's most-followed social media platform.Īs you can imagine, Facebook videos have become a gold mine for many brands out there as they represent a significant communication and marketing tool for them. That's almost a third of the world's population! And it doesn’t stop here - over 4 billion video views happen on Facebook every day. More than 2.7 billion people use Facebook every month. Whether Facebook is any closer to being all-video in 2021 is debatable however, what is not debatable is its statistics. Mark Zuckerberg, previously, had echoed similar comments. In 2016, Nichola Mendelsohn, Facebook’s VP for Europe, Middle East and Africa (EMEA) announced that she expected her company to go all-video within the next five years.
